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Why are takis banned in canada

Why are takis banned in canada

Why are takis banned in canada

Why are takis banned in canada As a brand new participant in a fiercely aggressive snack category, Takis has released its first actual Canada-extensive marketing campaign with a surprising message SickKids Launches Newest Campaign – SickKids VS: This Is Why

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As a brand new participant in a fiercely aggressive snack category, Takis has released its first actual Canada-extensive marketing campaign with a surprising message: DON`T EAT TAKIS. The logo, which objectives younger adults, is the usage of opposite psychology to make its mark.

“In a context wherein every person is vying for clients` attention, we needed to create a message that changed into sturdy and impactful, even though humans`s response changed into genuinely to ask, `What are Takis, anyway?”, explains Heather Crees, SVP Marketing at Canada Bread, which manufactures the logo.

It`s via the message DON`T EAT TAKIS that the logo conveys every flavour`s precise characteristics—it`s too spicy (Takis Fuego), it`s too crunchy (Takis Xplosion), and it`s too intense (Takis Angry Burger).“

The message we`re sending clients at every factor of touch is don`t devour Takis, don`t comply with us on Facebook or Instagram, and don`t go to our internet site. We disguise the logo. We block out the product. We purposely don`t play through the ordinary rules.

Why? People right here have in no way visible chips this intense, so it is our responsibility to warn them!”

say Anne-Claude Chénier, Vice-President, Creative Advertising, and Michel-Alex Lessard, Vice-President, Strategy at Cossette.

What`s greater, because the marketing campaign released,

Takis has switched its Instagram web page to non-public mode in an try to discourage customers from following it. Naturally, it had the other effect.

In 3 videos, Takis drives domestic its message while it surprises clients who fail to heed its warnings. Rest confident that no person changed into harmed for the duration of the making of those videos. All “victims” walked away with smiles on their faces… and a bag of Takis!

The country wide offensive is being rolled out throughout numerous platforms, from out-of-domestic and posters withinside the public transit system, to a web issue and social networks. Cossette additionally created the marketing campaign internet site donteattakis.ca.

In the approaching weeks, new content material could be published

Cossette is a completely incorporated advertising communications agency. It`s a network of seven hundred innovative people who assist humans and types join in significant ways.

Cossette changed into named Agency of the Year in Canada in 2016 and 2017. It presently has places of work in Halifax, Québec City, Montréal, Toronto and whendidreleasedate Vancouver, and has been making strides to emerge as a prime participant withinside the international marketing and marketing network. To analyze greater, go to cossette.com. Why are takis banned in canada

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